How I introduced myself to Facebook
Joining the GoG
There’s a fantastic group on Facebook called mySpeakerBusiness (I am afraid you need to be logged into Facebook in order to see the content of this group). The members of this group provide speakers with the information they need to make their speaker business flourish. A great idea!
The group was founded by Monique Blokzyl who successfully runs the Business Launch Portal. Have a look at their website – it has valuable content, too. The Facebook group
mySpeakerBusiness has a member list that reads like the Who is Who of Public Speaking. You will find input from award winning speakers like John Zimmer, Olivia Schofield, Peter Zinn, Florian Mueck and Alexander Lang – only to name a few.
Anyway, I am proud to have been asked to join the Gang of Gurus (now you know what GoG stand for) and while I was thinking of what is worth of bothering my fellows with, a very specific idea crystalized from my spaghetti thoughts. And since Facebook is so volatile and fugitive I concluded that this is the perfect trigger for (finally) yet another post.
Nice to meet you
Hello fellow speakers!
I recently joined mySpBiz and would like to say “Hi!” to y’all. Monique asked me to introduce myself to the community – well, here I go.
Speaking is neither my main pursuit nor is a speaking business my main income. I am a management and executive consultant (mainly in the banking arena).
Although speaking is a considerable revenue stream for me I am equally convinced that earning money with speaking is hard earned money indeed. Especially when we take time into consideration. Not the time for the actual talk, but the time needed for preparation. I roughly estimate one hour of preparation for one minute of presentation. Given for example a keynote of 90 min length we roughly face two weeks of preparation. Even if you get a four figure fee for your talk the income per month is not paramount – especially when you take into account related costs caused by traveling and running the back office of your speaker business.
IMHO making a living as a consultant is much easier – even though it can be very tough (and rough) to parley with CEOs, executives, and decision makers.
And here is what I have learned from my consulting business which directly influences my speaking business: There are many rhetorical skills we need as speakers – that’s a no-brainer. I am not going to debate on which skill is the most important – be it authenticity (thumbs up!), the management of eye contact, body language (highly overestimated, if you ask me), visual aids, or whatever Toastmasters taught us – they are all important and you all master them very well. But there are two things of which I think are crucial to everyone’s speaking business and these are: Expertise and Experience.
I’ve met speakers who talk about leadership who have never led a team. I’ve seen speakers talking about management who have never managed a project. I’ve listened to speakers on business development whose business is to spam others on Twitter. Been there, done that, got the T-shirt and burnt it already.
I need to be an experienced expert
(And you need to be one, too!)
The most successful speeches I’ve given (both financially and concerning audience feedback) always dealt with what I do day in, day out – although these are not the topics for which I am burning the brightest. However I brightly burn for triggering and delivering extraordinary ideas to ordinary people (like CEOs, executives, and decision makers).
Remember that when we talk to an organization we are talking to people. These people are dealing with a very specific set of challenges and problems and we need to deliver a valuable input which helps them solve their problems. They don’t give a sh#t about how many marathons I’ve run or how many mountains I have climbed. If I do not add to the pool of solutions they are looking for, then I’m off their minds before I’m off their stage.
Just my tuppence. Not necessarily yours. I know.
Nice to be part of the gang.
Based on experience – I wish you well,
More wisdom for smart people (in German):
Dr. Thomas Rose: Sünden auf meinem Planeten – Kein Reiseführer für Indien